랜드마케팅,글로벌,시장,,글로벌,사례.pptx 애플,브랜드,사례 DownLoad 애플,스티브잡스,글로벌,시장,사례. Apple posted record quarterly revenue of $46.pptx.06 billion,사례.pptx 애플,기업,서비스마케팅,서비스마케팅,브랜드,마케팅,글로벌,경영,브랜드마케팅,글로벌,스티브잡스,마케팅,서비스마케팅,마케팅,ptx 애플,마케팅,시장,시장,서비스마케팅,스티브잡스,기업,스티브잡스,스티브잡스, or $13.pptx 애플,시장,경영,마케팅,시장,경영,기업,시장,사례. PATENT WAR between Apple & Samsung South Korea’s Samsung Electronics and…(생략) 애플,브랜드,스티브잡스,사례.애플,서비스마케팅,시장,브랜드마케팅,경영,서비스마케팅,사례.87 per diluted share.pptx 애플,브랜드마케팅,경영,사례.zip 01_ Introduction 01_ Introduction Apple Market shares & Financial condition -Apple today announced financial results for its fiscal 2012 first quarter. Partners of Apple 02_A process of Apple’s growth ......
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애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 자료 (압축파일).zip
01_ Introduction
01_ Introduction
Apple
Market shares & Financial condition
-Apple today announced financial results for its fiscal 2012 first quarter. Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share.
Partners of Apple
02_A process of
Apple’s growth
1976
1977
1984
1985
2000
Steve Jobs came back to Apple in
12 years and released IPOD in market
Steve Jobs kicked out from Apple
because of its poor performance
Apple successfully released personal computer
‘Macintosh’ which adopted Graphic User Interface
Became a listed company
Starting business with $1300, Steve jobs, Ron Wayne
and Steve Wozniak were in partnership
2001
History of Apple
2007~12
Apple launched Iphone, Ipad, Itv and Ibooks2.
Steve Jobs passed away in 2xxx and now Tim Cook leads Apple.
03_ SWOT Analysis
WEAKNESS
STRENGTH
THREAT
OPPORTUNITY
Strength of Apple
1
3
2
3
4
5
Sensational design & quality
Original products like Ipad
Robust financial status
Tremendous customer base
Nonstop closed system
6
Great player in marketing field
Weakness of Apple
1
3
2
3
4
5
CEO Steve Jobs
Relatively high price
Very proprietary &controlling
Not shareholder-friendly
Under pressure on increasing the price of downloading its music file
Opportunities of Apple
1
3
2
3
4
Opportunity in emerging market
Possession of large cash asset
Expansion of LTE & Launching Iphone 5
Expansion in tablet PC market
Threats of Apple
1
3
2
3
4
High level of competition
Lawsuits
Economic crisis
The improving competitor’s technology
04_ Hot Issues about Apple
1. PATENT WAR between Apple & Samsung
South Korea’s Samsung Electronics and…(생략)
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애플 사례 브랜드마케팅 NV 글로벌 스티브잡스 시장 마케팅 기업 브랜드마케팅 브랜드 마케팅 브랜드 경영 애플 DownLoad 기업 글로벌 서비스마케팅 DownLoad DownLoad 애플 스티브잡스 스티브잡스 서비스마케팅 NV 브랜드 시장 마케팅 경영 브랜드마케팅 기업 글로벌 서비스마케팅 시장 NV 사례 사례 경영
애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK . Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .pptx. Partners of Apple 02_A process of Apple’s growth 1976 1977 1984 1985 2000 Steve Jobs came back to Apple in 12 years and released IPOD in market Steve Jobs kicked out from Apple because of its poor performance Apple successfully released personal computer ‘Macintosh’ which adopted Graphic User Interface Became a listed company Starting business with $1300, Steve jobs, Ron Wayne and Steve Wozniak were in partnership 2001 History of Apple 2007~12 Apple launched Iphone, Ipad, Itv and Ibooks2. Steve Jobs passed away in 2xxx and now Tim Cook leads Apple.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. PATENT WAR between Apple & Samsung South Korea’s Samsung Electronics and…(생략) 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. Steve Jobs passed away in 2xxx and now Tim Cook leads Apple.애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.87 per diluted share.pptx 자료 (압축파일 Partners of Apple 02_A process of Apple’s growth 1976 1977 1984 1985 2000 Steve Jobs came back to Apple in 12 years and released IPOD in market Steve Jobs kicked out from Apple because of its poor performance Apple successfully released personal computer ‘Macintosh’ which adopted Graphic User Interface Became a listed company Starting business with $1300, Steve jobs, Ron Wayne and Steve Wozniak were in partnership 2001 History of Apple 2007~12 Apple launched Iphone, Ipad, Itv and Ibooks2.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 03_ SWOT Analysis WEAKNESS STRENGTH THREAT OPPORTUNITY Strength of Apple 1 3 2 3 4 5 Sensational design & quality Original products like Ipad Robust financial status Tremendous customer base Nonstop closed system 6 Great player in marketing field Weakness of Apple 1 3 2 3 4 5 CEO Steve Jobs Relatively high price Very proprietary &controlling Not shareholder-friendly Under pressure on increasing the price of downloading its music file Opportunities of Apple 1 3 2 3 4 Opportunity in emerging market Possession of large cash asset Expansion of LTE & Launching Iphone 5 Expansion in tablet PC market Threats of Apple 1 3 2 3 4 High level of competition Lawsuits Economic crisis The improving competitor’s technology 04_ Hot Issues about Apple 1.애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK ..pptx. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK . 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK . 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK . Apple posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.zip 01_ Introduction 01_ Introduction Apple Market shares & Financial condition -Apple today announced financial results for its fiscal 2012 first quarter.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례..zip 01_ Introduction 01_ Introduction Apple Market shares & Financial condition -Apple today announced financial results for its fiscal 2012 first quarter.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK . 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .87 per diluted share.애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. PATENT WAR between Apple & Samsung South Korea’s Samsung Electronics and…(생략) 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 03_ SWOT Analysis WEAKNESS STRENGTH THREAT OPPORTUNITY Strength of Apple 1 3 2 3 4 5 Sensational design & quality Original products like Ipad Robust financial status Tremendous customer base Nonstop closed system 6 Great player in marketing field Weakness of Apple 1 3 2 3 4 5 CEO Steve Jobs Relatively high price Very proprietary &controlling Not shareholder-friendly Under pressure on increasing the price of downloading its music file Opportunities of Apple 1 3 2 3 4 Opportunity in emerging market Possession of large cash asset Expansion of LTE & Launching Iphone 5 Expansion in tablet PC market Threats of Apple 1 3 2 3 4 High level of competition Lawsuits Economic crisis The improving competitor’s technology 04_ Hot Issues about Apple 1.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.06 billion, or $13.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례. 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 DownLoad YK .pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx 자료 (압축파일.pptx 애플,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.06 billion, or $13.